Laser Marking for Jewelry: How Personalization Is Revolutionizing the Goldsmithing Industry

Laser Marking for Jewelry: How Personalization Is Revolutionizing the Goldsmithing Industry 

Laser marking in jewelry is a growing trend across the goldsmithing world.

In 2025, the concept of luxury has evolved: clients no longer seek just a valuable object, but a unique and personal experience. According to the Altagamma Consumer and Retail Insight 2024, 83% of luxury consumers consider customization essential, and 64% are willing to pay more for an accessory that feels truly personal. 

In Italy, jewelry continues to hold deep symbolic value: when asked what they would give to mark a major life event - such as an engagement, wedding, or graduation -33% of Italians said, “a precious piece” (Source: Format Research – Federpreziosi, 2025).

This long-standing emotional bond opens up new opportunities for workshops and brands that want to offer distinctive services: custom laser marking, turns every piece into something unique and unrepeatable.

It’s the possibility to tell a personal story - a name, a date, a symbol - that transforms a simple object into a lasting emotional keepsake. 

What Is Laser Marking on Precious Metals and How Does It Work? 

Laser marking is now the most precise, clean, and versatile technology for engraving text, symbols, or graphics on precious metals such as gold, silver, and platinum, as well as steel and titanium. The process is non-invasive, extremely localized, and thermally controlled. It is ideal for delicate or small objects.

Key advantages of laser engraving in jewelry making:

• No need to clamp the piece - no risk of damage.

• Precision up to one-tenth of a millimeter, ideal for logos, dates, initials, and decorative textures.

• Fast and repeatable, perfect for on-demand or small-batch personalized production.

•  Easily integrates into the workflow of jewelry workshops thanks to intuitive software and compatibility with vector files.

Thanks to its accuracy, laser marking can also be applied to curved or concave surfaces, or areas difficult to reach manually - such as the inside of a wedding band, the back of a pendant, or the flat links of a bracelet.

Personalization no longer means just names or initials: today, jewelers can engrave symbols, signatures, QR codes, geographic coordinates, fingerprints -anything that tells a story and makes a piece truly personal.

"Examples of laser engraving processes: personalized wedding bands, photo engraving on a pendant, precision marking and cutting on various samples made with Orotig laser systems"

Traditional Vs Laser Marking: Technical Comparison  

The adoption of laser marking in jewelry is relatively recent. In the past, hand engraving with a burin or diamond-tip marking were preferred. 

Manual engraving remains irreplaceable in artistic contexts, where each detail is shaped by the artisan’s hand -but it requires time, mastery, and cannot be easily replicated.

Diamond-tip marking, while suitable for small engravings, does not offer the same precision or speed as laser marking in jewelry and requires mechanical fixation of the piece. This can lead to deformation or puncturing, especially on thin rings or hollow structures - resulting in damage, wasted time, and loss of materials.

On the other hand, laser marking allows jewelers to engrave with maximum precision even on curved or complex surfaces, working directly from digital files, with no physical contact and no risk of damage. It’s the ideal solution for those seeking precision, speed, and versatility, bridging the gap between craftsmanship and modern production efficiency. 

How Laser Marking Is Renewing the Goldsmithing Tradition: The G&G Amighini Case  

Aldo Amighini, owner of G&G Amighini Jewelry in Verona, explains how personalization has become a daily request in his workshop: 

“More and more clients ask for a unique engraving: an initial, a date, a symbol that represents something personal. Wedding rings, bracelets, and even cufflinks have become storytelling spaces.”

"Aldo Amighini, owner of G&G Amighini Jewelry Store in Verona"

To meet this growing demand, the workshop adopted Orotig’s high-precision laser marking technology, allowing them to perform all engravings in-house with speed, accuracy, and total quality control, even on delicate items. 

“Being able to manage everything within our workshop, without outsourcing, means we can guarantee quality, quick turnaround times, and a more complete experience for our clients.”

A choice that demonstrates how tradition and innovation can coexist - staying faithful to craftsmanship while embracing the opportunities of personalization.

Future Outlook: The New Frontier of Laser Marking in Jewelry  

For goldsmiths and jewelers looking ahead, innovation means investing in quality, design, and personalization services, enhancing tradition while responding to evolving customer expectations.

Investing in laser marking technologies for jewelry and goldsmithing therefore allows you to strategically position yourself in a constantly evolving sector, where customization is no longer an option but a fundamental element for competing in an increasingly demanding market oriented towards uniqueness.